Sam's Club, like many other retail stores, employs various strategies to encourage customers to spend more money than they initially planned.
Here are six ways they might do that:
1. Bulk Buying Temptation: Sam's Club encourages purchasing larger quantities with lower per-unit prices, leading to higher overall spending.
2. Impulse Buys at Checkout: Strategically placed affordable items near checkout lanes prompt last-minute, unplanned purchases.
3. Limited-Time Offers: Urgency created by time-limited promotions drives customers to buy before deals expire.
4. Sampling Stations: Product samples spark desire and familiarity, potentially convincing shoppers to buy more.
5. Membership Rewards and Cashback: Incentives like rewards and cashback encourage higher spending to attain benefits.
6. End-of-Aisle Displays: Special deals showcased on aisle ends catch shopper attention, increasing chances of spontaneous purchases.