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Chainsaw Man proved its financial success despite disappointing Blu-ray sales, according to MAPPA Studio's CEO, Manabu Otsuka.
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The anime excelled in streaming and online popularity, leading to the confirmation of a movie sequel in the future.
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Despite initial concerns about its Blu-ray sales, Chainsaw Man broke the internet with overwhelming online popularity.
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CEO Manabu Otsuka highlighted Chainsaw Man's unique experiment, where MAPPA covered 100% of the production cost.
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Chainsaw Man's streaming success, including crashing Crunchyroll servers, positioned it as a major hit in 2022.
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The CEO emphasized that, despite low Blu-ray sales, Chainsaw Man surpassed expectations, becoming a massive online sensation.
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With streaming now a crucial factor in deciding a series' continuation, Chainsaw Man's movie sequel confirms its enduring popularity beyond traditional sales metrics.
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